Connie Limon's Articles in Vitamins-Supplements Show All|Display Category|Title|Newest|Oldest Why Do People Take Dietary Supplements And Who Is The Audience For Supplement Marketers? The use of condition-specific supplements more than doubled between 1999 and 2005. There are two possible reasons for this increase: •Consumers could be switching from single-nutrient supplements to treat and prevent health issues to combination and condition-specific formulas •Americans are more confident of their ability to take care of their own health Consumers may be switching from single-nutrient supplements to condition-specific formulas because it is an easier ...

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